Starter – Sports-Inspired Streetwear and Iconic Classics

Starter is an American clothing brand that combines sports DNA with street culture and nostalgic fashion.
With roots in professional sports leagues and its iconic logo, Starter has become the go-to choice for anyone looking to add both retro style and an authentic sports vibe to their wardrobe.

History & Heritage

Starter was founded in 1971 and quickly became known for its jackets licensed by major leagues such as the NBA, NFL, and MLB.
During the ’80s and ’90s, the brand took the world by storm—its jackets, snapbacks, and logo featuring the classic “S and star” were seen everywhere, from sports arenas to music videos.
Starter became an iconic brand symbolizing the fusion of sports, style, and street culture.

Style & Aesthetic

Starter garments have a distinctively sporty character, often featuring color blocks, large logos, and details inspired by training and competition.
The style draws inspiration from both retro and modern streetwear, and many pieces have an oversized or relaxed fit that creates a laid-back yet confident look.

Typical characteristics:

• Bold logos and sports-inspired details

• Color blocks, contrasting lines, and retro-inspired designs

• Satin jackets, bomber jackets, and college jackets with an iconic feel

Selection at Dunken.se

In our Starter category, you’ll find:

• Jackets: bomber jackets, coach jackets, and satin jackets with classic sports designs

• Hoodies & sweatshirts: comfortable tops featuring the distinctive Starter logo

• T-shirts & long-sleeve tops: sporty basics with graphics and color accents

• Snapbacks & caps: accessories that complete the sporty look

Why Choose Starter

• An iconic brand with roots in American sports culture

• Combines comfort and style in a timeless streetwear look

• Perfect for both vintage lovers and those who want to stand out with color and attitude

• The perfect balance between function and fashion

Fit & Care

Most Starter garments have a relaxed or oversized fit for maximum freedom of movement and a laid-back feel.
If you prefer a more fitted look, choose one size smaller. Wash the garments inside out at 30 °C and let them air dry to preserve the print and color for as long as possible.